Are online social networks here to stay?

I just came across a recent article on C/Net's website (click here [1]) about the possibility that online social networks are not what we might think they are. They state that they are a fad, something that will begone as quickly as it started.

• The main problem?
• People just don't get it? No
• People are not participating? No
• There is not enough content to keep people there? No

It all comes down to the following... Money and the “It's MINE syndrome”. It is always about what is in it for ME ME ME.

Ok, so it is obvious that I don't like that way of thinking. Please do not misunderstand me either, I have a family and need to keeps the lights on too. I just do not like to see everyone so concerned about making money as the first and only goal.