Madison Avenue Ponders the Potential of Web Logs

Submitted by Norm Roulet on Wed, 10/27/2004 - 17:32.

<> Interesting article in the NYTimes on the advertising and public relations take on blogs.

WEB
logs have had an astonishing season this year, enough to freckle the
faces of bloggers who do not, as a rule, get much time outdoors.

Although
political blogs have received the most attention, advertising agencies
and communications professionals are using blogs to create discussion
about ideas within their industries...

Read the article at the New York Times site