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Prelude2Cinema becomes a Branded Entertainment Company
Submitted by prelude2cinema on Sat, 04/29/2006 - 13:32.
Digital Movie Company Prelude2Cinema has become a Branded Entertainment CompanyTo explore what that means, we first have to look at what is branded entertainment.
First, it looks like product placement, but it is not. It is the integration of a brand into a creative production. The integration must be done in a way that promotes the product, but also allows the creative production to entertain. This is a new field, but yet it has its roots in the beginning of movies and television.
For more info on Prelude2Cinema's new direction, visit