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02.22.05 NOTES Tuesday@REI: NEO learning to be world-leader in "Cognitive Science"
Submitted by Norm Roulet on Tue, 02/22/2005 - 17:21.
NOTES POSTED FROM SESSION. Fascinating, whirlwind two hours focused on NEO as a global center for applied cognitive learning, arts, technology and their convergence. This Tuesday@REI brought together the Dean of Arts and Sciences at Case, Mark Turner, the Chief Information Officer of Case, Tom Knab, the Chief Information Officer of the Cleveland Museum of Art, Len Steinbach, and the Director of Integrative Studies, Department of Neurology, Case, Peter Whitehouse, M.D. REI Executive Director Ed Morrison makes introductions and moderates... share in the outcomes...
Session starts with Case A&S Dean Mark Turner flying through considerable insight on Cognitive Learning - Mark has been in NEO almost one year, coming from Stanford. He introduces the history of a program he worked on in CA - Rapid Enterprise Development Team - which considered there are all sorts of activities you
In enterprise development you need a plan - in entrepreneurship there are infinitely many facts and long lists of things enterprises want to do -
There is a creative procedure to help humans understand causal relationships
Need to teach people how to blend stories to empower how they want and need to tell them.
When Ed Morrison spoke with Dean Turner about REI's role in this community, he told Turner they are trying to help people tell their story in a
Peter Whitehouse - neurologist and now fellow of REI - discusses cognitive science and
Started discussions here with "Cognitive Science Week" where many
NEO must create community that celebrates story telling.
Moderator Ed Morrison points out if we are going to pursue regional transformation we need to
The Chief Information Officer of Case, Tom Knab, talks about how NEO is uniquely rich in arts and technology. He highlights
OneCleveland offers great connectivity - connects to Ohio learning network,
Two examples of such innovative programs we've done in NEO -
Gabrieli Project - Case teamed up with Indiana
Another demonstration of past success was Kinetic Shadows, where dancers in Cleveland and LA created networked dance
Chief Information Officer of the Cleveland Museum of Art, Len Steinbach, speaks of our region's strength in arts and technology, and how excellent are our successes (see notes from his recent Community of Minds presentation for more on CMA strengths), but for this discussion today Len stresses the very different interpersonal dynamic he experiences in NY vs. here - there culture is burning - here it is simmering. His message is that as a region - as residents of NEO - we need to drive learning to appreciate and leverage the arts and culture that are such a strength of the region. Having just returned from NY, Len shows film from the current Christo and Jeanne Claude installation in Central Park, The Gates, and Len explains how important that is there and in the world as a cognitive learning experience - there in the experience you need to smile because everyone else is - some from experiencing the art and others from the huge economic impact - this is a global shared experience at many levels. In Cleveland we had a similar experience with the Tunick photo shoot and exhibition but Len points out that now the Plain Dealer minimizes that great success as minor compared to The Gates. How do we get Cleveland past the cognitive malaise that even our successes are minor - we need to be in concert recognizing creativity is part of the applied and learned cognitive culture of this community - it is simmering - but it needs more heat. Len suggests businesses encourage employees to participate in local arts, and provide more direct funding... he suggests employers allow employees to come to work late the day after attending important cultural events, and that companies offer to match employee ticket purchases for cultural events and donate the tickets to non-profits so they can distribute more tickets more broadly - drive up attendance and excitement around arts and culture.
Q&A - attendee asks about impact of sprawl issue - people living too far from events - Len says people here need to get over it. Mark says he's lived all over the country and NEO is the easiest place to get from anywhere to anywhere - perhaps ease of getting around here has conditioned people here not to put in any effort to go out at all. Ed says people need to stop whining. Peter says let's create culture of celebrating the arts.
Q - In response to Len's proposal businesses nurture employees to support the arts - attendee questions how do corporate leaders react to this concept? He says one CEO he approached is supportive - Ed says he is supportive for REI. Mark points out acceptance is a learned response - human brains are plastic and he discusses distributed cognition, and that when you want to do something you must put yourself in the right frame of mind to learn - create different activation to celebrate arts - in Silicon Valley where everyone is doing startups you want to do startups - entrepreneurs go and stay there because they want that shared buzz - outside that environment they may be less likely to succeed. If story is woe is us then everyone always feels woe. Story Cleveland tends to tell itself is negative. So whether to strengthen arts or entrepreneurism we need to develop the right buzz.
Q. To Mark - what did Hundert say that convinced him to come to Case. Mark says he couldn't be in a better place because he can accomplish so much more here - coming from Stanford he finds Case is light and adroit - he can drive and find acceptance for important innovative programs, like the center for cognitive learning - and he stresses the importance of University Circle and our arts and culture and that he wants to be here, and that Case does not have trouble attracting great new people here. Neither does the Cleveland Clinic.
Q. Where are the jobs created in cognitive science. A. Mark points out 80% of the businesses in Silicon Valley involves cognitive science - applied from information technology to product development - no problem employing graduates - huge market potential here leveraging value of cognitive science in other enterprises
Ed concludes asking do we see the opportunity here? We need to stop looking in the rear view mirror and model new civic behavior - making UC the center of NEO as the hub of creative industry in the world - how does that happen - make sense of the concept and create right story. Realize this is the new steel and create excitement and buzz around that.