This invitation just in from Cleveland Tech Czar Michael DeAloia... could be very interesting... 2006 marks the 100th anniversary of Ivy Lee's first press release, which for all intents and purposes was the birth of the public relations industry. Since then, the PR profession and journalism have changed immensely. Along with new technologies came a transformation in how news is gathered, read, and disseminated. We are constantly adding new terms to our everyday vocabulary: blogs, citizen journalism, social media, RSS, SEO, wiki's and PodCasting to name a few.