Consumption Appeal

Submitted by Zebra Mussel on Mon, 02/19/2007 - 19:54.
Consumption Appeal

The marketing and advertising industry is constantly teasing us with trendy, cool and largely superfluous products. To judge by investment in advertising, it takes more and more to achieve the same effect. With all that stimulation it is an effort asking just what we stand to gain.

Sources Advertising Age, Global Marketing: Top 100, November 2005; Robert J. Coen; Worldwatch Institute, 100 Vital Signs 2006
Emmanuelle Bournay