I just found on Case Management Professor Sandy Piderit's blog, concerning the branding of Case, AKA Case Western Reserve University, that acting President Eastwood has declared that "that Case Western Reserve University by any other name does not smell as sweet to many people". Several years ago the university hired an out of state identity firm to remake the brand, which included shortening the name to Case and adopting a new logo that is described as a fat man carrying a surfboard. They spent $ millions, including for new signage, letterhead and brochures, cards, and all the other identity stuff out there in the local and global community - a bigger thing than it seems at first. The response was from indifferent to hostile - especially about shortening the name, as many alumni went to Western Reserve and loved that brand. See below the relevant excerpt from President Eastwood's letter to alumni announcing that "The University's official self-identification program should acknowledge Western Reserve as an equal partner with Case and formally represent itself in the market as Case Western Reserve University." Also in the letter, "In the coming days, the university will form an implementation group which will be charged with developing and implementing a process for recreating and adapting the university's graphic identity guidelines at minimal cost."

This was tucked away in the Cleveland Plain Dealer Business section today, straight out of Associated Press, without any local perspective - yawn, how boring is this subject. Well, over the next few months expect to see it is not so boring!

In what represents significant progress with a very positive trend, the Cleveland Institute of Art has announced their selection of one of the world's most respected hip young architecture firms, MVRDV, to design the new campus for CIA. Based out of Rotterdam, the Netherlands, the new CIA design will be MVRDV's first work in North America. Add this to the selection by MOCA of Foreign Office Architects of London, for their new museum and we have two of the hot creative properties in the world focusing their best efforts on two of NEO's most important institutions and design projects, both located within strolling distance in the University Circle redevelopment area called "The Triangle." 

For the second consecutive year, East Cleveland Mayor Brewer met with Meet the Bloggers today for a very candid and fascinating discussion recorded on audio for Meet the Bloggers podcast, and on video for other Internet release in the future. I was pleased to participate and found the discussion and Mayor Brewer's insights remarkable. I believe the other participants agreed. I'll post a comment here when the podcast is posted on Meet the Bloggers and you should be certain to listen! For now, some thoughts from this morning...

Thanks to Susan Miller for pointing out an important article in the 02/03/07 Plain Dealer regarding the war to eliminate lead poisoning in our region by 2010 - an outlandishly aggressive objective, as Cleveland ranks among the top five cities nationally for lead poisoning. In 2004, St. Luke's Foundation funded what has been the most important collaboration ever for the future of Northeast Ohio: the Greater Cleveland Lead Advisory Council (GCLAC), aligning over 80 agencies and organizations at local, regional, state and federal levels toward the common objective of lead eradication in our region within the next three years. On February 1, 2007, St. Luke's brought together the leadership of many other foundations for the expressed purpose of convincing as many foundations as possible to join them in funding the next three years of GCLAC initiative. The article states the objective of raising $3 million from foundations to leverage for far greater support from government sources.

These  Five (5) requests regarding the Cleveland-Cuyahoga County Port Authority (Port Authority): from Ed Hauser are really worth reading. As soon as today the Cuyahoga County Commissioners may reappoint Carney or hold off - that will be very signficiant. Ed is keeping track of all this and asked me to make sure this letter posted below is very visible.

The following survey results from a BBC poll should not come as a surprise to anyone - the world, including the people of the United States, is unhappy with the US role in the world these days... "among Americans, the number of those who viewed their country's role positively fell to 57% - six percentage points down from last year and 14 percentage points down from two years ago.See a full article on this posted below and linked at BBC News here.

I watch the BBC 11 PM World News, rather than the local Northeast Ohio news, because I want an international perspective on affairs in America and world-wide. To learn what is happening in Northeast Ohio, I use the Plain Dealer as one frame of reference but depend on personal research, involvement in the community and connectedness through networks and alternative media, increasingly found through the Internet, to know what is happening in the region.  The main reason I find it necessary to look outside the US mainstream for news is well documented by a project out of Sonoma State University called Project Censored, "which tracks the news published in independent journals and newsletters. From these, Project Censored compiles an annual list of 25 news stories of social significance that have been overlooked, under-reported or self-censored by the country's major national news media."  Below is their list of stories over-looked and/or self-censored by the country's major national news media in 2007 - how does this fit with your observations on the world as reported by mainstream media in NEO and America?

Thanks to an anonymous donor, East Cleveland has received some excellent equipment to start setting up a pilot proof of concept wireless broadband mesh network in some part of the city - location to be determined. The donated equipment is from a similar proof of concept deployment in Washington, D.C., and includes several commercial wifi antennas and routers and cabling to set up a small multipoint demonstration network, running the open source CUWiNWare mesh application and wifiDOG contained portal application, all routing to the city of East Cleveland's open source Drupal community portal, at http://eastcleveland.org. All this, combined with other digital divide bridge programs there, makes East Cleveland approaches to information technology some of the most interesting in America.

 About three weeks ago, I received the first "Letter to the Editor" in the history of REALNEO. Lots of people send me press releases and event info and tips on cool content, but never has someone sent an opinion editorial to be posted for them (probably because REALNEO is open for anyone to create an account and post content and comments themselves). The letter to the editor was titled "Lead Paint - You Are Idiots" and was received from someone named Kim Falk (he authorized publication of his name) and the email address was from Sherwin Williams. A little googling and I learned he is an employee there - a very enthusiastic and loyal one, to be sure... he was responsible for Sherwin-Williams donating paint to help in the repair of the Pentagon after 9/11. So I was not surprised to read he is protective of his company in defense of them being sued over lead. Still, I was intrigued by the language he uses in his editorial, published below.

Your opinions and feedback are important! Attend this Public Open House to Learn About the Next Steps for the Cleveland Innerbelt Plan. The Ohio Department of Transportation (ODOT) invites you to attend a Public Open House to review the Recommended Preferred Alternative. ODOT officials and their consultants will be available to answer questions.

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Re: Formal request to get your answer to the questions of : WILL CLEVELAND CITY COUNCIL DEMAND THAT ODOT CONDUCT A VALID ENGINEERING STUDY AND ECONOMIC IMPACT STUDY TO COMPARE THE COSTS, FEASIBILITY, AND TRAFFIC INTERRUPTIONS FOR THE NORTHERN AND ORIGINAL SOUTHERN BRIDGE ALIGNMENT ALTERNATIVES?

I can remember when Doug Clifton started as Editor of the Cleveland Plain Dealer, in 1999. At the time, I had some email correspondence with then Washington Bureau Chief Tom Brazaitis and I had a question about the PD... actually, why Cleveland.com was so weak - and Tom suggested I contact the new editor. It had never occurred to me that the editor of the Plain Dealer would bother reading mail - at that time, they didn't even have email addresses published in the paper... Doug brought than innovation. And he did respond to my email, and others, whenever I had some concern. At the same time, he improved the Plain Dealer in many ways, without trying to be news, or Cleveland or the Plain Dealer himself. And, under his leadership, The Plain Dealer's explored some innovative paths and developed interesting voices - and defended public access to information.

Thanks to Ed Morrison for sending over a link to an interesting analysis of the value of FLOSS (Free/Libre Open Source Software) for European businesses and society. From the article: "European companies are saving a lot of money on software investment and development, due to the existence and emergence of open-source software, a Commission-funded study finds." An especially interesting observation is that "The bigger a company is, the more likely it is to use FLOSS." I wonder how NEO stacks up in the FLOSS world - use of FLOSS in business and government... training of FLOSS programmers and administrators... marketing and purchasing of FLOSS solutions in the region... number of FLOSS professionals and firms deploying FLOSS solutions? Read more about this movement in Europe below...

Three articles in the Sunday, January 14, 2007, Cleveland Plain Dealer really caught my attention. 1. "Power shifts, and a fast-track bill is derailed"; 2. "Gloomy forecast" and 3. "Lost confidence in Bush? So has he"  - especially the last one, where Elizabeth Auster writes, about President Bush, that "he now seems shaken by the prospect that his vision of a free and stable Iraq may be fading along with his power to achieve much else." Because of this, despite "Gloomy forecast", I expect most important aspects of the Cleveland, Northeast Ohio, Ohio, US and global economy to improve dramatically over the next 2, 4 and 10 years. In fact, I can't think of an area where there won't be significant improvements. Think of the growth I expect like when an economy is freed from a dictatorship and people are allowed to be free and thrive - markets open up - that is America, now that Bush has been replaced by democracy.

University Circle Celebrates MLK Day - JANUARY 14 & JANUARY 15
Celebrate the life and legacy of Dr. Martin Luther King, Jr. in University Circle. On Sunday, January 14, and Monday, January 15, many University Circle institutions will offer free or discounted admission and special programming for visitors. UCI will provide free shuttle buses on January 15.

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CLEVELAND, OH—Bruce S. Gordon, president and CEO of the NAACP, will discuss economic issues in the African American community at noon on Friday, January 26, 2007, at The City Club of Cleveland.  After a 35-year career in the telecommunications industry, Gordon became head of the NAACP in August 2005. Before retiring in December 2003, he was president of the Retail Markets Group for Verizon Communications, where he managed a 35,000-person work force and was accountable for $23 billion in revenue.

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I'm loving living in Ohio and America these days. We have a new governor, and everything has changed about Ohio, and we have new leadership in Washington, D.C., and everything has changed about America. Every day is a thrill, and the next two years, leading to the replacement of George Bush, and many bush-league politicians, will take what is already globally significant revolutionary social transformation to much higher levels. But, even in the early days of the new era of progress in America and Ohio, we can count many blessings. Most significant for the form and function of the NEO region, for the next many decades, is our new Governor Ted Strickland's elimination of many of the people who have corrupted ODOT for many years, leading to moronic plans for roadway redesigns across our region that have threatened to destroy the long term potential of our regional economy. Former ODOT Director Proctor has already resigned, and, as reported in the Cleveland Plain Dealer, January 10, 2007, " incoming Gov. Ted Strickland, who took office Monday, is replacing all 12 district directors who served under Republican Gov. Bob Taft." This means we can throw out all the poor plans ODOT developed for a five-lane bridge out of Cleveland to nowhere, and the destruction of the local economy around the "Innerbelt" trench, as we see all the planners, engineers and contractors of that fired and Strickland's replacements bring sanity to regional planning.

At the recent Green Affordable Housing discussion held at Cleveland Institute of Art, in association with their Home House Exhibit, Cleveland Planning Director Bob Brown stated that Cleveland needs to see more older properties renovated - we have many great old buildings, they add character and quality to our community, and that is the most environmentally sound strategy. Typically, much more energy is conserved by saving an old building than may be saved by building a new building, even if very energy efficient, because the energy required for creating and constructing all the material of a new building is the greatest factor in overall environmental impact, even when factored over a very long time period. So it is very good news for Cleveland and the environment that, just before leaving office for good, Governor Talf signed Sub HB 149 into law, providing critical tax incentives for the redevelopment of historic buildings in older cities and towns. A priority for NEO economic development strategy should including identifying important properties the community would like to see saved and move them on track to take advantage of these tax benefits - make sure as many of the 100 annual statewide projects are NEO project as is possible.

What a great rebirth for Ohio. Sunday night, Ohio swore in our new Governor, Ted Strickland, and within 24 hours he vetoed the corporate and lobbyist planted, corrupt, anti-consumer, anti-American substitute bill 117, which was made to order for scam businesses to harm citizens. As Strickland states, " I will not allow this legislation in its current form, which drastically undermines current consumer protections, to go into effect during my administration." A Plain Dealer article on the veto reports " Strickland also said the curb on suits against manufacturers "prevents cities from being able to seek justice on behalf of their citizens."" "Our new Attorney General Marc Dann, who, like Strickland, is a Democrat, said he would "vigorously" defend the governor's veto." The PD article highlights the fact that the Republican lawmakers who were responsible for the corrupt SB117 are acting as lawyers and judges now, and that they plan to waste Ohio taxpayer money fighting our Governor... " State Sen. Tim Grendell, a Chester Township Republican who voted for the bill, also said the veto is void because the governor acted outside his authority. He said members of the legislature and trade groups were likely to sue over the veto." Go for it... concerned citizens are certain to defend Governor Strcikland, and those legislators who think they can keep acting corruptly under our new leadership will quickly be eliminated from office, as suggested in a previous article on SB117 by Plain Dealer columnist Sheryl Harris, which provides "a list of the Northeast Ohio legislators who voted to curtail your consumer rights". In the new Ohio, such corruption will not be tolerated. Read more about the veto below.

I was interested to realize there are two OneClevelands. One OneCleveland is "a nonprofit provider of community-based ultra broadband networking services and applications that improve our community's quality of life and stimulates economic development," and the other OneCleveland is "a group developed for people in the Cleveland area, who are interested in learning about and getting more involved with ONE: The Campaign to Make Poverty History. We are building a network of grassroots activists to rally Americans ONE by ONE to fight hunger, extreme poverty and HIV/AIDS. The goal of the ONE Campaign is to get an additional ONE percent of the federal budget for poverty focused development assistance programs that would help meet the Millennium Development Goals to halve world poverty by 2010."

Would'a, could'a, should'a... that may be the best tag-line for Cleveland today. We would'a been a city very comparable to Chicago, but we should'a had different leadership, who could'a... what? Well, to quote Conscious Choice, about Chicago: "The epic renaissance the city has undergone in the 17 years that Daley has been mayor is nothing short of a miracle." We could'a done that! How now? There are answers to be learned from Daley's success and present state of mind. Props to George Nemeth for posting on Brewed Fresh Daily a link to this fantastic Conscious Choice interview with mayor who stole away our Eco-Czar (can't blame him)... the "Green Mayor"... the "Great Green Augustus"...  prefaced by "When all is said and done, Daley’s greatest legacy will be how he revitalized Chicago, making it the ideal place to live, work and play. And behind each great act, is a great idea and a conscious intent. Here, we explore Mayor Daley’s eco-consciousness, philosophy of government and the path that led him to become America’s “green mayor.”" Read a few words from Daley, below, and click through to the full interview, and imagine a city thinking like this, striving to be an ideal place to live, work and play. Then, demand more in Cleveland and of NEO.

I came across this at Steve Goldberg's "What's in the Bag" blog and it sounds excellent. Quote: "The new year has finally arrived, but the Literary Café Poetry Academy is already well 2 months into their new year, and we have lined up yet another amazing evening of poetry and party. This Thursday, January 11 at 9:30pm (very sharp, pleeeze) the veterans, Daniel Gray-Kontar and RA Washington will be the features. These two have worked together before for delicious displays of verbal prowess and promise to give a show of extraordinary magnitude. Come to the Lit at 1031 Literary Road to witness the excitement."

RA Washington is a writer, musician, a teacher, a publisher, an artist, an independent film actor, and member of The Progressive Arts Alliance. Washington authored a number of books of poetry and novellas, published the literary magazine, Fair Trade, and his short films and paintings have been shown in independent galleries across the east coast, as well as, London, England, and Toronto, Canada. He was the Cleveland Museum of Art’s first ever Poet-in-Residence and is now MOCA’s director of community outreach. Sometimes known as King Freeqy, he can be seen holding court at Civilization coffee shop in Tremont.

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